This is a fictitious design for chocolate packaging. Using the same brief, I created two very different styles of packaging with two different markets in mind.

Eat Me

Eat me chocolate uses the theme of Pacman, the game, in the design. In the game, Pacman must eat all the white dots without getting caught be any ‘ghosts’ to win the level. He can eat cherries or apples to score extra points. The individual chocolate wrappings are made to look like cherries. On the back of the box, there is a ghost waiting to catch Pacman. Inside the box, you can see a shot of a Pacman game.

Eat Me Front

Eat Me Back

Eat Me Inside

Bennett’s

Bennett’s is targeted at couples. It’s design is an envelope with a letter from someone in France. On the back of the box, there is a small ‘From’ label, where the giver of the chocolate can write their own name. The ‘Bennett’s’ lettering on the front is a die cut, so you can see the chocolate inside.

Bennett's Front